OK, we all know that having a Demon Bear on the inside of your gi is not going to improve your jiu jitsu, but damn it does look cool, and I like the subtlety of hiding it inside the gi. Hidden that is until my gi inevitably comes undone.) The gi itself is quite comfortable and feels high quality. A bit lighter than my Fuji gi. I've only worn it a few times so I can't say how durable it is yet, but I'm loving it right now.
And the customer service was great. Definitely going to order more gear from these guys.